Advancing Technology with Loveland Products

Posted June 26th, 2024 | By Jake Walker, Director of Marketing, Loveland Products

Jake Walker, our Director of Marketing for Loveland Products shares his thoughts on the latest advancements, innovation, and offerings within the proprietary brand of Nutrien Ag Solutions. 

Loveland Products continues to stay committed to providing innovative solutions for customers. Loveland Products has delivered unique, innovative, agronomic solutions for many years with brands like LI700, Titan XC, and the Helios line of insecticides. Our strategy to invest in novel, patented, and effective technologies has spanned more than half a century.

So far this year, Loveland Products launched seven new solutions across the four core segments we participate in. This includes an insecticide synergist, planter box seed lubricity agent with a micronutrient package, as well as the biologically active dry granular containing our proprietary C2 technology. All three of these offerings are new segments for Loveland Products in response to evolving pest shifts and grower practices. We have also recently acquired Suncor AgroSciences. This marks Loveland Products first venture into the biocontrol segment, complementing our leadership in the biostimulant market. As the biocontrol market grows, we anticipate a growing demand from farmers for more bio-based solutions that work with existing management practices to achieve bottom-line benefits in yield, efficiency, and sustainability.

As we look to the future, Loveland Products will be launching eight new products in 2025, with an additional 22 products that are in the final stages of evaluation. We will always lead with grower success and sound agronomics. Prior to launch, our products are tested by our Tech Development Team to ensure we are delivering a consistent experience.  We are continuing to develop and search for new technologies coming into our portfolio every day. This year, we will conduct over 300 trials across North America to validate our latest technologies in the pipeline.

One of the most exciting things about Loveland Products is that we truly do offer start to finish solutions to customers. Our portfolio includes multiple solutions to improve crop protection applications with adjuvants, maximizing yield potential with our plant nutrition and biostimulant lines, and a full lineup of crop protection and seed treatment products. Not only do we offer complete solutions, but the proprietary technology built in our product line is what separates us from others in the market. 

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