Posted September 26, 2022 | By: April Tutor, Nutrien Financial Territory Sales Manager
Building Relationships is Crucial to an Evolving Agriculture Industry
Advances in technology can greatly help farm operations but can be a bit intimidating upfront. We’re here as trusted advisors who can help growers navigate both the best financing offers and the new technology advances that can help streamline the backend business farming.
At Nutrien Financial, we understand farmers because we are farmers. I was born and raised on the same farm I operate today, driving a tractor by the age of six, and I know both the economic and agronomic concerns. Growers may have day-to-day questions about their Nutrien accounts and how to best navigate the entire process of purchasing seed, fertilizer and protection that aligns with their annual crop plan. We can help guide you with alternative ways to pay that help you achieve your financial goals and maximize your farm’s profit.
Trust is earned
We have long term relationships with many of our customers, working with them year after year to plan for and finance their input purchases. These kinds of relationships don’t just pop up overnight - they grow over time. Trust is earned, not given for free.
We know that running the books and the business side of farms can get complicated, and it’s important to have a support network that is willing to take the time to improve or simplify the experience. That way, farmers can get back to the field knowing they have behind-the-scenes support.
Nutrien Financial knows the ins and outs of the finance side and can help you understand the most advantageous options whether it be solely based on economics, budgeting or your capital management strategy. Together with your crop consultant, we will help you evaluate all the financing offers, promotions and discounts so you get a tailored solution for your operation.
Honesty is the best policy
We want our growers to be prosperous and we’re here to do what we can to ensure a successful season, even if that means cash is a more lucrative option than financing. With increasing interest rates and economic uncertainty, it’s important that we are always honest and transparent with our customers so they can be as successful as possible.
One huge benefit to financing with us is that our interest rates are not tied to prime rates, so there are no end-of-term surprises related to unanticipated interest expense. We can also offer rates that are significantly lower than most loans or lines of credit, and your rate won’t go up during the terms of your financing. Our team can share insights on the best time to purchase, and how to maximize cash flow throughout the year. We can help you pay for what you need and can lock in the best terms, rates and incentives so you can save your working capital for other things like growing your operation or saving for emergencies.
It’s important for us to over-communicate with our customers and we will always be transparent.
Relationships require a personal approach, especially when it comes to technology
Every grower is different and every farming operation is unique, so the relationship we have with one farmer won’t be the same as the one we have with the next. As part of our commitment to building strong relationships with our customers, we take a personalized approach. Nutrien Financial isn’t a bank and doesn’t operate like one - we’re a lender with agronomic sensibilities, with many employees - like me - who are also active farmers. Your input financing comes from people who understand your challenges and can work with you to serve your specific needs.
Technology advances happen quickly, and growers can benefit from many of them. For example, many customers find advantages to using our Digital Hub for account statements and invoices. The Digital Hub also allows you to pay your bill and schedule future payments. To make taxes easier, you can download your entire transaction history to see all of your expenses in one place. We are always available and happy to help customers realize and utilize these benefits.
From our local branch managers to our crop consultants and of course Nutrien Financial, we’re always available to help our customers navigate new technologies that can help their operations.
If we’ve learned anything over the last few years, it’s that we can’t predict what comes next. But one thing is certain – the pace of technology innovation is not slowing down. We’re here to be your trusted advisor through it all.
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