Common Thread

Sustainable, Traceable, American Cotton

The Common Thread proved that a Dyna-Gro cotton seed grown on Heath Farms in Soperton, GA can be 100% traced and verified as the same cotton used in The Normal Brand hoodie. The traceability project highlighted “Made in America” and tracked the cotton from the growing season through the final manufacturing process, addressing a growing consumer need for more transparency on how garments are produced and manufactured to make more informed buying decisions.

From Seed to Shirt

Step 1

Heath Farms Soperton, GA

         STEPS 2-5
Step 6

The Normal Brand St. Louis, MO

Our Partners & Technologies

Interested in Participating in a Traceability Project? Contact Us Here.


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